Marketing

This ICSA Study Text has been written specifically for students preparing for the ICSA Diploma in Business Practice. It is keyed closely to the syllabus and includes a range of features to encourage active learning and to apply theory to real-life business situations.

The materials are structured clearly to help in planning a programme of study, and include a range of case studies and questions to help students prepare for the case study-based examinations. Key learning features: Part opening case studies, with Putting the Case questions throughout each Part Test Yourself revision questions Stop and Think scenarios Making it Work cases Worked Examples showing questions and answers Definitions in the margins to explain key terms Each Part also ends with exam-style practice questions with suggested answers provided at the end of the text.