Data Warehousing : The Route to Mass Customisation

The highly competitive nature of business in the 1990s has led to the constant quest for new ways of achieving market dominance.

The implementation of new technology is one method of attaining advancement but its full benefit, until recently, has failed to be released.

Data warehousing is the dawn of analytical information processing. This study goes a step beyond the technical/architectural aspects of information technology to reveal it as a driver of corporate strategy formulation.

The data warehouse is illustrated as the essential technological vehicle required to slice the market into micro-segments that will enable industrial organizations to transform themselves into customer-focused businesses.