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Image for Handbuch Kommunikation: Grundlagen - Innovative Ansatze - Praktische Umsetzungen
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Handbuch Kommunikation: Grundlagen - Innovative Ansatze - Praktische Umsetzungen (2009.)

Bruhn, Manfred(Edited by), Esch, Franz-Rudolf(Edited by), Langner, Tobias(Edited by)
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Das notwendige, wissenschaftlich fundierte Know-how zum Design einer erfolgreichen Kommunikation.

Aufbauend auf dem verhaltenswissenschaftlichen Marketingansatz vermitteln fuhrende Kommunikationsexperten konkrete und praxisrelevante Handlungsempfehlungen zur Konzeption, Umsetzung und Kontrolle der Kommunikation mit verschiedenen Adressaten sowie in unterschiedlichen Branchen.

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Product Details
Gabler Verlag
3834980781 / 9783834980786
eBook (Adobe Pdf)
659.2
10/07/2010
German
1365 pages
Copy: 10%; print: 10%
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