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Grundlagen des CRM: Strategie, Geschaftsprozesse und IT-Unterstutzung

Interaktive Wertschopfung durch Dienstleistungen: Strategische Ausrichtung von Kundeninteraktionen, Geschaftsmodellen und sozialen Netzwerken. Forum Dienstleistungsmanagement

Servicetransformation: Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement

Sponsoring: Systematische Planung und integrativer Einsatz

Handbuch Dienstleistungsmarketing: Planung - Umsetzung - Kontrolle

Dienstleistungen 4.0: Konzepte - Methoden - Instrumente. Band 1. Forum Dienstleistungsmanagement

Dienstleistungen 4.0: Geschaftsmodelle - Wertschopfung - Transformation. Band 2. Forum Dienstleistungsmanagement

Marketing Weiterdenken: Zukunftspfade fur eine marktorientierte Unternehmensfuhrung

Service Business Development: Band 2. Methoden - Erlosmodelle - Marketinginstrumente

Service Business Development: Strategien - Innovationen - Geschaftsmodelle. Band 1

Kooperative Dienstleistungen: Spannungsfelder Zwischen Service Cooperation Und Service Coopetition

Automatisierung Und Personalisierung Von Dienstleistungen: Konzepte - Kundeninteraktionen - Geschäftsmodelle. Band 1

Automatisierung Und Personalisierung Von Dienstleistungen: Methoden - Potenziale - Einsatzfelder. Band 2

Marketing Weiterdenken: Zukunftspfade Für Eine Marktorientierte Unternehmensführung

Qualitatsmanagement Fur Non-Profit-Organisationen: Grundlagen - Planung - Umsetzung - Kontrolle

Kunstliche Intelligenz Im Dienstleistungsmanagement: Band 1: Geschaftsmodelle - Serviceinnovationen - Implementierung

Kunstliche Intelligenz Im Dienstleistungsmanagement: Band 2: Einsatzfelder - Akzeptanz - Kundeninteraktionen

Sportmarketing: Grundlagen - Strategien - Instrumente

Smart Services: Band 1: Konzepte - Methoden - Prozesse

Smart Services: Band 2: Geschaftsmodelle - Erlosmodelle - Kooperationsmodelle

Smart Services: Band 3: Kundenperspektive - Mitarbeiterperspektive - Rechtsperspektive

Handbuch Markenfuhrung: Kompendium Zum Erfolgreichen Markenmanagement. Strategien - Instrumente - Erfahrungen

Marktorientierte Unternehmensfuhrung: Reflexionen - Denkanstoe - Perspektiven

Internes Marketing: Integration der Kunden- und Mitarbeiterorientierung. Grundlagen - Implementierung - Praxisbeispiele

Wertorientierte Unternehmensfuhrung: Perspektiven und Handlungsfelder fur die Wertsteigerung von Unternehmen

Integrierte Kommunikation: Entwicklungsstand in Unternehmen - 6

Entwicklung von Kundenbeziehungen: Theoretische und empirische Analysen unter dynamischen Aspekten - 9

Integrierte Kommunikation in Theorie und Praxis: Betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven

Nationale Kundenbarometer: Messung von Qualitat und Zufriedenheit

Marketing: Einfuhrung in die Absatzpolitik

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