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Image for Professionelles Sales & Service Management

Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung (2., akt. u. erw. Aufl. 2010)

Berlin, Marcus(Contributions by), Buhse, Willms(Contributions by), Deutsch, Markus(Contributions by), Goller, Markus(Contributions by), Hollmann, Sebastian(Contributions by), Koch, Arne(Contributions by), Sakowski, Matthias(Contributions by), Strobel, Martin(Contributions by), Hogenschurz, Bernhardt(Edited by), Keuper, Frank(Edited by)
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Ein effektives und effizientes Sales & Service Management gewinnt in wirtschaftlich immer engeren Märkten an Bedeutung.

Vor diesem Hintergrund zeigen renommierte Führungskräfte und Wissenschaftler die Entwicklung von Service-Strategien, die Schaffung einer Service-Mentalität über alle Hierarchie-Ebenen und in allen Funktionsbereichen, die Optimierung des POS, die Ausgestaltung von Flagshipstore-Konzepten und die Konzeption von wertschöpfungsübergreifenden Service-Netzwerken auf.

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Product Details
Gabler
3834915289 / 9783834915283
Hardback
658.85
27/05/2010
Germany
548 pages, 135 Illustrations, black and white; XII, 548 S. 135 Abb.
170 x 240 mm
KJM Management & management techniques, KJS Sales & marketing
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