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Image for 22 Immutable Laws of Marketing

22 Immutable Laws of Marketing : Violate Them at Your Own Risk

Ries, Al, Trout, Jack
See all formats and editions

This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products.

Each of the 22 laws is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace.

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£12.74 Save 25.00%
RRP £16.99
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Product Details
Harper Business
0887306667 / 9780887306662
Paperback / softback
658.8
27/04/1994
United States
160 pages, Illustrations, unspecified
KJS Sales & marketing
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