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Image for Building consumer-brand relationship in luxury brand management

Building consumer-brand relationship in luxury brand management

series Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Ebook 23 Oct 2020
Publisher IGI Global
ISBN: 9781799843719
Dewey: 658.827
Licence From
£225.00
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Image for Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 25 Jun 2021
Publisher IGI Global
ISBN: 9781668422311
Dewey: 658.872
£395.00
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Image for Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 25 Jun 2021
Publisher IGI Global
ISBN: 9781668422342
Dewey: 362.10688
£300.00
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Image for Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 18 Jun 2021
Publisher IGI Global
ISBN: 9781668420881
Dewey: 658.872
£290.00
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Image for Blockchain Technology and Applications for Digital Marketing

Blockchain Technology and Applications for Digital Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 25 Jun 2021
Publisher IGI Global
ISBN: 9781668421826
Dewey: 658.87202855
£300.00
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Image for Adoption and Implementation of AI in Customer Relationship Management

Adoption and Implementation of AI in Customer Relationship Management

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 15 Oct 2021
Publisher IGI Global
ISBN: 9781668423882
Dewey: 658.81202856
£290.00
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Image for Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 20 May 2022
Publisher IGI Global
ISBN: 9781668435946
Dewey: 658.8
£290.00
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Image for Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 9 Jan 2023
Publisher IGI Global
ISBN: 9781668439746
Dewey: 659.1
£355.00
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Image for Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 24 Jun 2022
Publisher IGI Global
ISBN: 9781668441725
Dewey: 658.8342
£380.00
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Image for Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation

Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 20 Mar 2023
Publisher IGI Global
ISBN: 9781668447840
Dewey: 338.1960688
£300.00
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Image for Cases on Social Justice in China and Perspectives on Chinese Brands

Cases on Social Justice in China and Perspectives on Chinese Brands

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 23 Jan 2023
Publisher IGI Global
ISBN: 9781668449592
Dewey: 658.8270951
£260.00
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Image for Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 24 Jun 2022
Publisher IGI Global
ISBN: 9781668453315
Dewey: 658.812
£300.00
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Image for Promoting Organizational Performance Through 5G and Agile Marketing

Promoting Organizational Performance Through 5G and Agile Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 30 Sep 2022
Publisher IGI Global
ISBN: 9781668455272
Dewey: 658.314
£270.00
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Image for Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 30 Jun 2022
Publisher IGI Global
ISBN: 9781668455425
Dewey: 658.40300285
£300.00
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Image for Marketing and Advertising in the Online-to-Offline (O2O) World

Marketing and Advertising in the Online-to-Offline (O2O) World

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 28 Oct 2022
Publisher IGI Global
ISBN: 9781668458488
Dewey: 381
£300.00
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Image for Managing Festivals for Destination Marketing and Branding

Managing Festivals for Destination Marketing and Branding

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 11 Apr 2023
Publisher IGI Global
ISBN: 9781668463604
Dewey: 910.688
£300.00
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Image for Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 24 Jun 2022
Publisher IGI Global
ISBN: 9781668445006
Dewey: 658.872
£300.00
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Image for Global Perspectives on the Strategic Role of Marketing Information Systems

Global Perspectives on the Strategic Role of Marketing Information Systems

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 8 May 2023
Publisher IGI Global
ISBN: 9781668465950
Dewey: 658.8
£300.00
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Image for Handbook of Research on the Interplay Between Service Quality and Customer Delight

Handbook of Research on the Interplay Between Service Quality and Customer Delight

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 31 Jan 2023
Publisher IGI Global
ISBN: 9781668458570
Dewey: 658.812
£355.00
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Image for Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 9 Dec 2022
Publisher IGI Global
ISBN: 9781668459010
Dewey: 659.1019
£300.00
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Image for Product Innovation Through Knowledge Management and Social Media Strategies [electronic resource].

Product Innovation Through Knowledge Management and Social Media Strategies [electronic resource].

series Advances in Marketing, Customer Relationship Management, and E-Services
Ebook 24 Nov 2015
Publisher IGI Global
ISBN: 9781466696082
Dewey: 658.575
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£205.00
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Image for Insights, Innovation, and Analytics for Optimal Customer Engagement

Insights, Innovation, and Analytics for Optimal Customer Engagement

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 12 Feb 2021
Publisher IGI Global
ISBN: 9781668418437
Dewey: 658.812
£260.00
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Image for Cultural Marketing and Metaverse for Consumer Engagement

Cultural Marketing and Metaverse for Consumer Engagement

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 7 Apr 2023
Publisher IGI Global
ISBN: 9781668483169
Dewey: 658.8342
£300.00
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Image for The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

series Advances in Marketing, Customer Relationship Management, and E-Services
Multiple-component retail product 17 Nov 2023
Publisher IGI Global
ISBN: 9781668493281
Dewey: 659.144
£300.00
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Image for Big Data Marketing Strategies for Superior Customer Experience

Big Data Marketing Strategies for Superior Customer Experience

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 17 Apr 2023
Publisher IGI Global
ISBN: 9781668464588
Dewey: 658.872
£290.00
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Image for Building a Brand Image Through Electronic Customer Relationship Management

Building a Brand Image Through Electronic Customer Relationship Management

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 30 Jun 2022
Publisher IGI Global
ISBN: 9781668453902
Dewey: 658.812
£300.00
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Image for Handbook of Research on Global Perspectives on International Advertising

Handbook of Research on Global Perspectives on International Advertising

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 24 Jun 2022
Publisher IGI Global
ISBN: 9781668453919
Dewey: 659.1
£380.00
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Image for Applying Metalytics to Measure Customer Experience in the Metaverse

Applying Metalytics to Measure Customer Experience in the Metaverse

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 24 Jun 2022
Publisher IGI Global
ISBN: 9781668461372
Dewey: 004.6
£330.00
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Image for Enhancing Customer Engagement Through Location-Based Marketing

Enhancing Customer Engagement Through Location-Based Marketing

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 7 Mar 2023
Publisher IGI Global
ISBN: 9781668481813
Dewey: 658.812
£300.00
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Image for Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

series Advances in Marketing, Customer Relationship Management, and E-Services
Mixed media product 5 Apr 2023
Publisher IGI Global
ISBN: 9781668470336
Dewey: 658.8342
£390.00
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