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Strategic Management (8 Revised edition)

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This text emphasizes current strategic management topics supported by proven strategy concepts and techniques in a direct, straightforward treatment.

The central themes of globalization, ecommerce, information technology, speed and continuous improvement receive heightened treatment across every chapter in the new edition.

New examples have been added to every chapter on strategy for e-commerce businesses.

An assortment of "Business Week" cases are woven into the text.

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Title Unavailable: Out of Print
Product Details
0072831545 / 9780072831542
Hardback
19/08/2002
United States
208 x 261 mm, 1989 grams
Undergraduate Learn More