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Brand royalty: how the world's top 100 brands thrive & survive

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More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.

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Product Details
Kogan Page
0749447109 / 9780749447106
eBook
658.827
03/10/2004
England
English
311 pages
Reprint. Description based on print version record. Originally published: 2004.