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Image for Principles of Marketing

Principles of Marketing (11th ed.)

Armstrong, Gary, Kotler, Philip
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Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.

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Product Details
Prentice-Hall
0131968793 / 9780131968790
Paperback
658.8
28/01/2005
United Kingdom
94 pages, illustrations
Undergraduate Learn More
KJS Sales & marketing
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