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Marketing : An Introduction (Canadian ed)

Armstrong, Gary, Cunningham, Peggy, Kotler, Philip

See all formats and editions

Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool.

The "Road to Marketing" aids help students learn, link, and apply important concepts.

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780131742864 to take you to the new version.

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Product Details

Publisher/Imprint Pearson Canada, Toronto

ISBN/Ean0130391271 / 9780130391278

FormatMixed media product

Dewey658.8

Published01/03/2003

Country of PubCanada

Pages778 pages

Dimensions203 x 254 mm, 3100 grams

ReadershipProfessional & Vocational Learn More

BIC KJS Sales & marketing