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Rethinking marketing: the entrepreneurial imperative (International ed.)

Part of the Prentice Hall entrepreneurship series series
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For undergraduate and graduate courses in marketing and entrepreneurship, this book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

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Product Details
Pearson Prentice Hall
0133410196 / 9780133410198
Ebook
658.8
06/02/2008
English
352 pages