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Brand Cliches

Kalia, Raman

See all formats and editions

Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands.

It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners.

This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken.

Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.

Read More

Product Details

Publisher/Imprint Leadstart Publishing

ISBN/Ean9352015258 / 9789352015252

FormateBook (EPUB)

Published11/08/2015

Country of PubIndia

Book LanguageEnglish

Pages159 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJS Sales & marketing