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Sport teams, fans, and Twitter: the influence of social media on relationships and branding

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Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

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Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach

Corporate Communication and Integrated Marketing Communication : Audience beyond Stakeholders in a Technological Age

Integrated marketing communication: creating spaces for engagement

Sport Teams, Fans, and Twitter : The Influence of Social Media on Relationships and Branding

Celebrity and the American Political Process : Integrated Marketing Communication

Integrated Marketing Communication : Creating Spaces for Engagement

Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach

Sport Teams, Fans, and Twitter : The Influence of Social Media on Relationships and Branding

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