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The fall of advertising and the rise of PR

eBook 7 Aug 2004
Publisher HarperCollins
ISBN: 9780061742736
Dewey: 659
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The 22 immutable laws of marketing: violate them at your own risk

eBook 13 Oct 2009
Publisher HarperCollins
ISBN: 9780061798177
Dewey: 658.8
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