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Image for Marketing on a tight budget : a ten-point action guide

Marketing on a tight budget : a ten-point action guide

Forsyth, Patrick
See all formats and editions

Adopting a practical approach, Forsyth devotes a chapter to each of these disciplines within marketing: planning; PR and advertising; direct mail; promotion; exhibitions; selling; presentations; telephone sales; the sales office; and systems.

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Title Unavailable: Out of Print
Product Details
Piatkus
0749914807 / 9780749914806
Paperback
658.802
22/02/1996
England
English
xiii, 270p. : ill.
22 cm
general /research & professional Learn More
Reprint. Originally published: 1994.
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