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Image for Marketing for hospitality and tourism

Marketing for hospitality and tourism

Kotler, Philip Bowen, John, Makens, James C. Baloglu, Seyhmus,

See all formats and editions

This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace.

Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.

Read More

Product Details

Publisher/Imprint Pearson Education

ISBN/Ean1292233680 / 9781292233680

FormatLaminated

Dewey647.940688

Published24/10/2017

Country of PubEngland

Book LanguageEnglish

Pages1 pages

NotesAlso issued in print: 2017 Description based on print version record.

BIC