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Marketing Management (12th ed.)

Keller, Kevin Lane, Kotler, Philip

See all formats and editions

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780273743613 to take you to the new version.

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Product Details

Publisher/Imprint Pearson Education (US)

ISBN/Ean0138146039 / 9780138146030

FormatPaperback

Dewey658.8

Published22/02/2008

Country of PubUnited States

Book LanguageEnglish

Pagesvarious pagings : ill. (chiefly col.)

Dimensions28 cm

ReadershipProfessional & Vocational Learn More

NotesPrevious ed.: 2003.

BIC KJ Business & management