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Euromarketing and the Future

The Consumer - Or Else!: Consumer-Centric Business Paradigms

Global business: asia-pacific dimensions - 14

Global business: asia-pacific dimensions - 14

Guanxi: Relationship Marketing in a Chinese Context

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Utilizing new information technology in teaching of international business: a guide for instructors - 22

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International management leadership: the primary competitive advantage

New product development: successful innovation in the marketplace

New Product Development: Successful Innovation in the Marketplace

When economies change hands: a survey of entrepreneurship in the emerging markets of Europe from the Balkans to the Baltic states

European perspectives in marketing / Erdener Kaynak, editor.

European Perspectives in Marketing

Euromarketing and the future

The trans-oceanic marketing channel: a new tool for understanding tropical Africa's export agriculture

Japan and China: the meeting of Asia's economic giants

International Marketing: Sociopolitical and Behavioral Aspects

Sociopolitical aspects of international marketing

Ethical issues in international marketing

Ethical issues in international marketing

Globalization of consumer markets: structures and strategies

Marketing in Central and Eastern Europe

Implementation of total quality management: a comprehensive training program

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International retailing plans and strategies in Asia

Globalization and East Asia: opportunities and challenges

Globalization and East Asia: opportunities and challenges

Strategic global marketing: issues and trends

Strategic Global Marketing: Issues and Trends

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