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Packaging the Presidency : History and Criticism of Presidential Campaign Advertising (2 Rev ed)

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This volume provides an unbiased examination of the role of public relations and advertising in relation to American presidential campaigns.

The text has been revised and updated to include the 1988 US elections.

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Product Details
Oxford University Press Inc
0195072987 / 9780195072983
Hardback
324.973
27/02/1992
United States
569 pages, 66 illustrations
140 x 215 mm, 696 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More