Handbook of Commercial Banking : Strategic Planning for Growth and Survival in the New Decade

Addressing strategic planning issues in the financial industry, this handbook develops a flexible plan to help banking professionals think through the strategic issues of this financial sector.

Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the text moves on to outline various issues including the role of marketing in commercial banking, relationship banking, the branch office network, private and direct banking, pricing financial products and services, and credit and market risk.

The author has also included a large range of case studies which are geographically diverse and should provide the reader with a breadth of reference.