Classworks - Year 4 : Speaking and Listening

Proposed Campaign Outline to Achieve Direct Sales Target Direct Response Advertising: Advertising in key publications with a direct response mechanism, e.g. order form with special discount. Direct Mail: Mailing bespoke sales leaflet to TRB database Teaching Matters Newsletter: Use to promote new products Parent & Child: Linking to relevant sales orders leaving DC Electronic Mailshot: E:Mailing LML registered users with special offer Website: Updating website and online catalogue PR Activity: Sending press releases, product reviews, relevant articles, reader offers etc. for inclusion in key publications. Proposed Campaign Outline to Achieve Trade Sales Targets Trade Advertising: Advertising in trade back to school supplements and catalogues, i.e.

Gardners, Bertrams, THE & The Bookseller NT Trade Newsletter: Using newsletter to promote new products Trade Presenters: A4 leaflet for trade team to use as sales aid Direct Mail: Mailing special introductory offer to independants Trade Support: Printing of Bespoke mailers for trade customers to use as mailshots.