Logo Rewind : Trademarks of Medieval Norwich

Logo Rewind is a fascinating and uniquely enriching source of inspiration for modern designers and provides a treasure trove for anyone interested in UK history, students of history and design, creatives, and the contemporary design community more broadly, both nationally and internationally. The book includes introductions and essays by Jens Müller and Minnie Moll and contributions from other big names from the world of design alongside UEA academics exploring the history of these cultural artefacts, each annotated with their name, occupation, location, and year of identification. 'This marvellous book has opened my eyes to an exciting new angle on the long history of branding.

I’ve advised on branding, and taught it, for 30 years, but this story was completely new to me.

Of course, the medieval merchants of Norwich wouldn’t have used the word ‘brand’.

But they instinctively understood the power of branding.

They created symbols as shorthand for their businesses – symbols we’d now call logos.' - Robert Jones, Professor of Brand Leadership UEA