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Business Research Methods (Third edition)

Babin, Barry (Ole Business School, University of Mississippi), Carr, Jon (North Carolina State University), Griffin, Mitch (Bradley University, Illinois), Quinlan, Christina (Technological University Dublin), Zikmund, William (Oklahoma State University)

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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide.

Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project.

This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

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Product Details

Publisher/Imprint Cengage Learning EMEA

ISBN/Ean1473791340 / 9781473791343

FormatPaperback / softback

Dewey658.00721

Published02/02/2024

Country of PubUnited Kingdom

Book LanguageEnglish

Pages432 pages

NotesPrevious edition: 2019.

BIC KJMV6 Research & development management