Writing from Scratch for Business

This guide helps business people plan, write and polish in-house and external business communications.

Elser places the reader in a touchy business situation and, using a personal, watch-over-my-shoulder approach, shows how to apply what he calls the "killer rules" of business writing - purpose, audience, and reader needs.

Then he brainstorms, outlines, drafts, polishes and transmits correspondence first to in-house units, then to the client.