Envisioning collaboration: group verbal-visual composing in a system of creativity

Traces the composing processes of expert graphic artists and writers preparing advertising campaigns to retain a vital national account.

It examines the influences on individual and dyadic composing processes of what Csikszentmihalyi terms ""the domain"", in this case the disciplinary knowledge of advertising, and ""the field"", in this case the surrounding economic conditions and client, vendor, customer, and agency executive gatekeepers.