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Grundlagen des CRM: Strategie, Geschaftsprozesse und IT-Unterstutzung

Sports Marketing: Fundamentals - Strategies - Instruments

Internationales Dienstleistungsmarketing

Interaktive Wertschopfung durch Dienstleistungen: Strategische Ausrichtung von Kundeninteraktionen, Geschaftsmodellen und sozialen Netzwerken. Forum Dienstleistungsmanagement

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Kooperative Dienstleistungen: Spannungsfelder Zwischen Service Cooperation Und Service Coopetition

Automatisierung Und Personalisierung Von Dienstleistungen: Konzepte - Kundeninteraktionen - Geschäftsmodelle. Band 1

Automatisierung Und Personalisierung Von Dienstleistungen: Methoden - Potenziale - Einsatzfelder. Band 2

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Qualitatsmanagement Fur Non-Profit-Organisationen: Grundlagen - Planung - Umsetzung - Kontrolle

Kunstliche Intelligenz Im Dienstleistungsmanagement: Band 1: Geschaftsmodelle - Serviceinnovationen - Implementierung

Kunstliche Intelligenz Im Dienstleistungsmanagement: Band 2: Einsatzfelder - Akzeptanz - Kundeninteraktionen

Marketing: Grundlagen Fur Studium Und Praxis

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Gestaltung Des Wandels Im Dienstleistungsmanagement: Band 2: Kundenperspektive - Anbieterperspektive - Mitarbeiterperspektive

Handbuch Markenfuhrung: Kompendium Zum Erfolgreichen Markenmanagement. Strategien - Instrumente - Erfahrungen

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