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Marketing Research : Test and Cases (2nd ed)

Loudon, David L., Silver, Lawrence S., Stevens, Robert E., Wrenn, Bruce

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"Marketing Research: Text and Cases", the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting and interpreting of marketing research, but is now updated to include Internet surveying.

The book provides clear explanations of complex issues and includes a helpful instructor's manual, charts, graphs, figures, sample questionnaires and case studies that make important points easier to grasp.

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780415899291 to take you to the new version.

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Product Details

Publisher/Imprint Routledge Member of the Taylor and Francis Group

ISBN/Ean0789027453 / 9780789027450

FormatHardback

Dewey658.83

Published31/08/2006

Country of PubUnited States

Book LanguageEnglish

Pages442 p.

Readershipundergraduate Learn More

NotesPrevious ed.: 2003.

BIC KJSM Market research