eCommerce masterplan: your 5 steps to successful online selling

Not all eCommerce businesses are the same, not all successful eCommerce businesses are the same.

However, the successful ones do fit into similar moulds. eCommerce MasterPlan identifies the 7 business structures that successful eCommerce businesses have.

Once you've identified your eCommerce Business Structure it influences everything else in your business.

So also explained in the book are the key USPs for eCommerce, and the marketing methods that fit with each eCommerce Business Structure.