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Konsumentenverhalten im Internet: Konzepte - Erfahrungen - Methoden (2004th edition)

Buxel, Holger(Edited by), Frenzel, Tobias(Edited by), Walsh, Gianfranco(Edited by), Wiedmann, Klaus-Peter(Edited by)
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Diese praxisorientierte Einfuhrung gibt in kompakter Weise einen systematischen Einblick in die zentralen Ansatze und Erkenntnisse der Konsumentenverhaltensforschung im Internet.

Renommierte Autoren thematisieren die Problembereiche, beschreiben aktuelle Methoden zur Messung des Kundenverhaltens und veranschaulichen, wie der Markterfolg im Internet gesteigert werden kann.

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£55.82
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Product Details
Gabler Verlag
3322906892 / 9783322906892
eBook (Adobe Pdf)
13/03/2013
German
587 pages
Copy: 10%; print: 10%
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