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Building consumer-brand relationship in luxury brand management

Product Innovation Through Knowledge Management and Social Media Strategies [electronic resource].

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Integrated marketing communications, strategies, and tactical operations in sports organizations

Promotional Strategies and New Service Opportunities in Emerging Economies

Encouraging participative consumerism through evolutionary digital marketing: emerging research and opportunity

Handbook of research on leveraging consumer psychology for effective customer engagement

Managing public relations and brand image through social media

Maximizing commerce and marketing strategies through micro-blogging

Digital marketing strategies for tourism, hospitality, and airline industries

Analyzing the cultural diversity of consumers in the global marketplace

Narrative advertising models and conceptualization in the digital age

Driving Customer Appeal Through the Use of Emotional Branding

Diverse methods in customer relationship marketing and management

Digital marketing strategies for fashion and luxury brands

Strategic customer relationship management in the age of social media

Handbook of research on integrating social media into strategic marketing

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