Evidence-based management: how to use evidence to make better organizational decisions (1st)

Decisions in businesses and organisations are too often based on fads, fashions and the success stories of famous CEOs.

At the same time, traditional models and new cutting-edge solutions often fail to deliver on what they promise.

This situation leaves managers, business leaders, consultants and policymakers with a profound challenge: how can we stay away from trends and quick fixes, and instead use valid and reliable evidence to support the organisation?

In response to this problem, evidence-based management has evolved with the goal of improving the quality of decision-making by using critically evaluated evidence from multiple sources - organisational data, professional expertise, stakeholder values and scientific literature.