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Image for Advertising and Identity in Europe

Advertising and Identity in Europe : The I of the Beholder

Cannon, Jacqueline(Edited by), Odber, Patricia(Edited by), Warner, Robin(Edited by)
See all formats and editions

This volume offers an assessment of the impact of advertising - in terms of culture and business - across the national boundaries of Europe.

It considers the successes and failures of several Europe-wide strategic marketing plans and describes their stylistic and persuasive qualities.

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Title Unavailable: Out of Print
Product Details
Intellect Books
1841500372 / 9781841500379
Hardback
659.1042094
01/10/2000
United Kingdom
English
v, 138 p. : ill.
24 cm
postgraduate /research & professional /undergraduate Learn More
1D Europe, JFC Cultural studies, KJSA Advertising, KNTY Advertising industry
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