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Image for LE MARKETING DURABLE. COMMENT CONCEVOIR DES PRODUITS ET DES SERVICES RESPONSABLES
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LE MARKETING DURABLE. COMMENT CONCEVOIR DES PRODUITS ET DES SERVICES RESPONSABLES

Pastore-Reiss, Elizabeth, author.
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L`auteur defend ici l`idee que le marketing durable repond a une reelle attente du client et qu`il sera a l`avenir la cle du developpement des entreprises.

Elle expose les enjeux de cette approche, propose des pistes pour la mettre en place en interne et fournit une methodologie pour produire et vendre autrement.

Avec de nombreux exemples a l`appui.

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Product Details
Eyrolles
2212860935 / 9782212860931
eBook (Adobe Pdf)
658.8
30/11/2006
French
228 pages
Copy: 20%; print: 20%
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