Online Public Relations : A Strategic Approach (3rd ed)

The internet, social media and advances in mobile technology have totally revolutionized the practice of public relations; a revolution that has not only affected the way PR professionals communicate but has transformed the nature of communication itself.

This thoroughly revised third edition of Online Public Relations shows readers how to use online tools - now integral to most areas of PR practice - intelligently and effectively.

David Phillips and Philip Young explore the growth of social media, mobile apps and online communities and environments, providing valuable guidance on developing a strategy to make the most of these key platforms for communication.

Essential reading for students and practitioners of PR, this book offers a timely and authoritative review of the ever-changing world of online PR, and a wealth of practical advice.