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Marketing communications : an integrated approach (4th ed)

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This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.

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Product Details
Kogan Page Ltd
0749442654 / 9780749442651
Paperback
658.802
15/06/2004
United Kingdom
English
xvi, 696 p., [16] p. of plates : ill. (some col.)
25 cm
research & professional Learn More
Previous ed.: 2002.
A full table of contents A downloadable sample chapter An academic page where lecturers can request inspection copies
A full table of contents A downloadable sample chapter An academic page where lecturers can request inspection copies KJS Sales & marketing