Graphic originals : designers who work beyond the brief

Exploring the growing trend for graphic designers to incorporate original elements in commissioned work, this text profiles designers who self-initiate the graphic elements they work with: who design new fonts, rather than buying them in, draw their own graphics, and take photographs rather than using picture libraries.

Centering on in-depth interviews, which reveal practical approaches as well as attitudes to graphic design and "authorship", the book shows how a thoughtful, personal approach can produce strong, innovative and individual design and reflects the heated debate about self-expression.