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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy

Malcolm McDonald on Key Account Management

Marketing Value Metrics : A New Metrics Model to Measure Marketing Effectiveness

The Complete Marketer : 60 Essential Concepts for Marketing Excellence

100 Practical Ways to Improve Customer Experience : Achieve End-to-End Customer Engagement in a Multichannel World

Key Marketing Skills : A Complete Action Kit of Professional Marketing Concepts, Tools and Methods

Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them

Marketing Accountability : How to Measure Marketing Effectiveness

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