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Image for Consumer behaviour: a European perspective.

Consumer behaviour: a European perspective. (Sixth edition)

Askegaard, Soren, Bamossy, Gary, Hogg, Margaret K., Solomon, Michael R.
See all formats and editions

Now in its sixth edition, 'Consumer Behaviour' provides a fully comprehensive, lively, and engaging introduction to the behaviour of consumers in Europe and around the world.

This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.

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Title Unavailable: Withdrawn
Product Details
Pearson Education
1405871598 / 9781405871594
eBook
658.8342094
23/03/2006
England
English
677 pages
Previous edition: 2013 Description based on print version record.
KJSM Market research
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