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Image for Brands and Gaming

Brands and Gaming : The Computer Gaming Phenomenon and its Impact on Brands and Businesses

Avery, M., Farrand, T., Nichols, D., Rowley, T.
See all formats and editions

The computer gaming industry is bigger than the film and music industries put together - and is doubling in size every 5 years!

It is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fastest growing segments of the market.

New developments in sociability and interactivity are also transforming the industry.

This is the first major study of brands and gaming and shows huge opportunities for brand development.

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£44.99
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Product Details
Palgrave Macmillan
1403998973 / 9781403998972
Hardback
794.80688
14/11/2005
United States
English
vii, 168 p. : ill.
24 cm
postgraduate /research & professional /undergraduate /academic/professional/technical Learn More
DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming. MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.
DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming. MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry. KJS Sales & marketing, UDX Computer games / online games: strategy guides
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