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Marketing Plans - Tutor Resource Pack

McDonald, Malcolm

See all formats and editions

A resource for marketing lecturers. It offers 64 overhead transparency masters, model answers, case studies, key terms, teaching suggestions, revision questions, student exercises and two interactive tutorial disks featuring the Boston Consulting Group Matrix and the Directional Policy Matrix.

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Product Details

Publisher/Imprint Butterworth-Heinemann Ltd

ISBN/Ean0750623047 / 9780750623049

FormatMixed media product

Dewey658.8

Published30/06/1995

Country of PubUnited Kingdom

Pages400 pages, 39ill.

Dimensions2297 grams

ReadershipFurther/Higher Education/Teacher text (ie where students' version also exists/Technical / vocational (manuals etc) Learn More

BIC KJS Sales & marketing