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Image for Handbuch Automobilbanken: Finanzdienstleistungen fur Mobilitat
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Handbuch Automobilbanken: Finanzdienstleistungen fur Mobilitat (2010.)

Stenner, Frank(Edited by)
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Auf dem Markt der automobilen Finanzdienstleistungen nehmen die herstellerverbundenen Automobilbanken eine führende Stellung ein. Mit innovativen Finanzierungskonzepten stärken sie die Loyalität der Kunden zur Automarke. Die Autoren zeigen, wie das Geschäft der Autobanken funktioniert: Welche Produkte und Dienstleistungen werden angeboten? Was sind die besonderen Rahmenbedingungen? Warum sind die Autobanken erfolgreich? Die Beiträge unterstreichen die Bedeutung der Autobanken für die automobile Wertschöpfungskette - auch in Krisenzeiten.

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Product Details
Springer
3642015824 / 9783642015823
eBook (Adobe Pdf)
657.8333
06/11/2009
German
303 pages
Copy: 10%; print: 10%
DDS Shakespeare plays, KFF Finance
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