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Image for Everything you need to know about marketing

Everything you need to know about marketing (2nd ed)

Forsyth, Patrick
See all formats and editions

Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing.

The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.

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£8.99
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Product Details
Kogan Page
0749429836 / 9780749429836
Paperback
658.8
01/06/1999
England
English
xii, 100p.
22 cm
undergraduate Learn More
Previous ed.: 1995.
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