Wartime Adverts

This is a collection of some of the funniest, most nostalgic advertisements from magazines and newspapers during the Second World War.

From gravy browning to the hottest new fashion styles, the 1940s housewife was bombarded with wonderful new products to help her make the most of life in difficult circumstances.

With great ideas such as mothproof, fadeless, odourless, unshrinkable woollen blankets, 'luxurious and stylish' Kayser tailored underwear, assurances that you will feel 'fit and fresh' after a bath with Lifebuoy Toilet Soap and look just like the radiant woman in the advert if you take Bile Beans each night before bed, the adverts of 1939-45 open a whole new window on the everyday experiences of the war.