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Strategic Marketing Management (6)

Chernev, Alexander, Kotler, Philip, PH.D. (Northwestern University J. L. Kellogg Graduate School of Management, Northwestern Univ. J. L. Kellogg Graduate School of Management, Northwestern Univ. J. L. Kellogg Graduate School of Management, Northwestern Univ. ? ? ? Northwestern University? ? ? ? ?)(Foreword by)

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Product Details

Publisher/Imprint Cerebellum Press

ISBN/Ean1936572001 / 9781936572007

FormatPaperback / softback

Dewey658.8

Published01/08/2011

Country of PubUnited States

Pages220 pages, illustrations

Dimensions190 x 235 mm, 386 grams

ReadershipGeneral (US: Trade) Learn More

BIC KJS Sales & marketing