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Image for Strategisches Management

Strategisches Management : Grundlagen – Prozess – Implementierung (8., überarb. u. erw. Aufl. 2024)

Al-Laham, Andreas, Eulerich, Marc, Welge, Martin K.
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Die achte, überarbeitete und erweiterte Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein.

Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben.

Aktuelle Themengebiete, wie beispielsweise Nachhaltigkeit/ESG oder Digitalisierungsstrategien, wurden hinzugenommen.

Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.

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Product Details
Springer Gabler
3658437103 / 9783658437107
Hardback
05/07/2024
Germany
978 pages, 288 Illustrations, color; 104 Illustrations, black and white; X, 1010 S. 392 Abb., 288 Ab
168 x 240 mm
KJC Business strategy
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