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Ethical Debates: Advertising

Green, Jen

Part of the Ethical Debates series

See all formats and editions

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer?

Look in detail at the industry, the effects of advertising and its influence on our daily lives.

The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate. The Ethical Debates series confronts contentious issues affecting people in the 21st century.

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Product Details

Publisher/Imprint Wayland (Publishers) Ltd

ISBN/Ean0750265671 / 9780750265676

FormatHardback

Dewey174.96591

Published23/06/2011

Country of PubUnited Kingdom

Book LanguageEnglish

Pages48 p. : col. ill., col. ports.

Dimensions25 cm

ReadershipSecondary Learn More

BIC 4KHN For National Curriculum Key Stage 3, 4KHT For National Curriculum Key Stage 4 & GCSE, YQN Educational: Citizenship & social education, YXF Personal & social issues: family issues (Children's / Teenage)