Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliotheques a l'heure du changement et de la mondialisation : Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 (Reprint 2013)

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users.

It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.