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Image for Hotel-Marketing

Hotel-Marketing : Strategien — Marketing-Mix — Planung — Kontrolle

Paperback / softback 29 Oct 1998
Publisher Gabler
ISBN: 9783409236812
Dewey: 658.8
£35.99
RRP £44.99 Save 20%
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Image for New Online Retailing

New Online Retailing : Innovation and Transformation

Hardback 28 Sep 2010
Publisher Gabler
ISBN: 9783834923233
Dewey: 658.872
£41.24
RRP £54.99 Save 25%
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Image for Governing Knowledge-Processes

Governing Knowledge-Processes

series Mir Special Issue
Paperback / softback 30 Oct 2003
Publisher Gabler
ISBN: 9783409124942
Dewey: 658.4038
£31.99
RRP £39.99
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Image for Vertriebsstrategien fur den Mittelstand

Vertriebsstrategien fur den Mittelstand : Die Vitaminkur fur Absatz, Umsatz und Ertrag

Hardback 16 Jan 2006
Publisher Gabler
ISBN: 9783834900364
Dewey: 658.81
£41.24
RRP £54.99 Save 25%
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Image for The Nature of Executive Work

The Nature of Executive Work

series Markt- Und Unternehmensentwicklung Markets and Organisations
Paperback / softback 26 Mar 2010
Publisher Gabler
ISBN: 9783834921482
Dewey: 658.42
£48.74
RRP £64.99 Save 25%
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Image for Unternehmensplanung im Quadrat

Unternehmensplanung im Quadrat : Zu messbaren Erfolgen mit dem Enterprise-Design-Modell

Paperback / softback 30 Dec 2011
Publisher Gabler
ISBN: 9783322824523
Dewey: 658.4092
£37.99
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Image for Customer Relationship Management

Customer Relationship Management : Mit dem richtigen CRM-System Kundenbeziehungen erfolgreich gestalten

Paperback / softback 14 Jun 2012
Publisher Gabler
ISBN: 9783322895295
Dewey: 658.8
£37.99
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Image for Die Kano-Theorie der Kundenzufriedenheitsmessung

Die Kano-Theorie der Kundenzufriedenheitsmessung : Eine theoretische und empirische Uberprufung

Paperback / softback 28 Jul 2008
Publisher Gabler
ISBN: 9783834912190
Dewey: 658.8343
£54.99
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Image for Lernen in Standardisierungsprozessen

Lernen in Standardisierungsprozessen : Eine Analyse der Etablierung technologischer Innovationen im Markt

series Business-to-business-marketing
Paperback / softback 28 Jul 2008
Publisher Gabler
ISBN: 9783834911186
Dewey: 658.8
£54.99
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Image for Behavioral Branding

Behavioral Branding : Wie Mitarbeiterverhalten die Marke starkt

Hardback 11 Nov 2011
Publisher Gabler
ISBN: 9783834932143
Dewey: 658.827
£60.99
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Image for Kundenbindung im Verkehrsdienstleistungsbereich

Kundenbindung im Verkehrsdienstleistungsbereich : Ein Beitrag zum Verkehrsmittelwahlverhalten von Bahnreisenden

series Unternehmensfuhrung und Marketing
Paperback / softback 24 Feb 2006
Publisher Gabler
ISBN: 9783834901675
Dewey: 658.8
£69.99
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Image for Crossmedia-Strategien

Crossmedia-Strategien : Dialog uber alle Medien

Paperback / softback 21 Jan 2012
Publisher Gabler
ISBN: 9783322823564
Dewey: 658.8
£44.99
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Image for Marktleistung und Wettbewerb

Marktleistung und Wettbewerb : Strategische und operative Perspektiven der marktorientierten Leistungsgestaltung

Paperback / softback 3 Oct 2013
Publisher Gabler
ISBN: 9783663107446
Dewey: 658.8
£45.99
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Image for Kreditwurdigkeitsprognosen

Kreditwurdigkeitsprognosen : Steuerung des Kreditgeschafts durch Risikoklassen

series Schriftenreihe DES Instituts fur Kredit- und Finanzwirtschaft
Paperback / softback 1 Jan 1978
Publisher Gabler
ISBN: 9783409400817
Dewey: 658.88
£46.99
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Image for Determinanten der integrierten Kundenbindung

Determinanten der integrierten Kundenbindung : Eine empirische Studie zum Vergleich von Category Management mit einem alternativen Vermarktungskonzept

series Marktorientiertes Management
Paperback / softback 15 Jul 2009
Publisher Gabler
ISBN: 9783834917751
Dewey: 658.812
£54.99
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Image for Impulse fur die Markenforschung und Markenfuhrung

Impulse fur die Markenforschung und Markenfuhrung

Paperback / softback 25 Nov 2008
Publisher Gabler
ISBN: 9783834910462
Dewey: 658.827
£54.99
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Image for Identitatsbasierte Markenbewertung

Identitatsbasierte Markenbewertung : Grundlagen, theoretische Konzeptualisierung und praktische Anwendung am Beispiel einer Technologiemarke

series Innovatives Markenmanagement
Paperback / softback 28 Jul 2009
Publisher Gabler
ISBN: 9783834917935
Dewey: 658.827
£54.99
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Image for Corporate Social Responsibility

Corporate Social Responsibility : Ausgestaltung und Steuerung von CSR-Aktivitaten

series Unternehmensfuhrung und Marketing
Paperback / softback 15 May 2007
Publisher Gabler
ISBN: 9783834905635
Dewey: 658.408
£79.99
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Image for Beziehungsqualitat in Dienstleistungsnetzwerken

Beziehungsqualitat in Dienstleistungsnetzwerken : Theoretische Fundierung und empirische Analyse

series Unternehmenskooperation und Netzwerkmanagement
Paperback / softback 15 Sep 2009
Publisher Gabler
ISBN: 9783834917645
Dewey: 658.4
£54.99
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Image for Finanzielle Unternehmenspolitik bei Geldentwertung

Finanzielle Unternehmenspolitik bei Geldentwertung

series Schriftenreihe DES Instituts fur Kredit- und Finanzwirtschaft
Paperback / softback 1 Jan 1980
Publisher Gabler
ISBN: 9783409370110
Dewey: 658.150724
£46.99
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Image for Organisation — Formen und Modelle

Organisation — Formen und Modelle

Paperback / softback 1 Jan 1981
Publisher Gabler
ISBN: 9783409315517
Dewey: 658
£46.99
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Image for Corporate Religion

Corporate Religion : Bindung schaffen durch starke Marken

Paperback / softback 31 Jan 2012
Publisher Gabler
ISBN: 9783322822857
Dewey: 658.4012
£44.99
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Image for Repositionierung von Marken

Repositionierung von Marken : Ein agentenbasiertes Simulationsmodell zur Prognose der Wirkungen von Repositionierungsstrategien

series Innovatives Markenmanagement
Paperback / softback 28 Sep 2010
Publisher Gabler
ISBN: 9783834924957
Dewey: 658.8
£54.99
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Image for Die Alten und das Netz

Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults

Hardback 24 Nov 2011
Publisher Gabler
ISBN: 9783834928597
Dewey: 658.8
£56.99
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Image for Kommunikations-Controlling

Kommunikations-Controlling : Kommunikation und Information quantifizieren und finanziell bewerten

Paperback / softback 7 Feb 2012
Publisher Gabler
ISBN: 9783322844163
Dewey: 658.4092
£37.99
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Image for Kompetent fuhren

Kompetent fuhren : Wirksam kommunizieren, Mitarbeiter motivieren

Hardback 30 Mar 2004
Publisher Gabler
ISBN: 9783409125567
Dewey: 658.3
£54.99
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Image for E-Learning in der Praxis

E-Learning in der Praxis : Strategien, Konzepte, Fallstudien

Paperback / softback 11 Dec 2002
Publisher Gabler
ISBN: 9783409120708
Dewey: 658.3
£49.99
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Image for Einkauf — Produktion — Logistik

Einkauf — Produktion — Logistik : Wie erfolgreiche Unternehmen ihre Wertschopfung internationalisieren

Paperback / softback 4 Apr 2012
Publisher Gabler
ISBN: 9783322869241
Dewey: 658.5
£39.99
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Image for Branchenubergreifende Analyse des Aufbaus einer starken Retail Brand

Branchenubergreifende Analyse des Aufbaus einer starken Retail Brand : Verhaltenswissenschaftliche Analyse in funf Einzelhandelsbranchen unter Anwendung der Mehrgruppenkausalanalyse

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 26 Jun 2008
Publisher Gabler
ISBN: 9783834911056
Dewey: 658.8
£59.99
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Image for Neue Herausforderungen an das Dienstleistungsmarketing

Neue Herausforderungen an das Dienstleistungsmarketing

series Fokus Dienstleistungsmarketing
Paperback / softback 26 Feb 2008
Publisher Gabler
ISBN: 9783834908919
Dewey: 658.8
£59.99
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