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Global Marketing Strategies for the Promotion of Luxury Goods

Strategies in Sports Marketing: Technologies and Emerging Trends

Trends and Innovations in Marketing Information Systems

Online Advertising and Promotion : Modern Technologies for Marketing

Consumer Information Systems and Relationship Management : Design, Implementation, and Use

Progressive Trends in Knowledge and System-Based Science for Service Innovation

Management of Cultural Products

Handbook of Research on Retailer-Consumer Relationship Development

Market Research Methodologies : Multi-Method and Qualitative Approaches

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Customer Relationship Management Strategies in the Digital Era

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Cases on Consumer-Centric Marketing Management

Computer-Mediated Marketing Strategies : Social Media and Online Brand Communities

Engaging Consumers through Branded Entertainment and Convergent Media

Organizations and Social Networking : Utilizing Social Media to Engage Consumers

Product Innovation through Knowledge Management and Social Media Strategies

Transcultural Marketing for Incremental and Radical Innovation

Marketing Decision Making and the Management of Pricing : Successful Business Tools

Maximizing Commerce and Marketing Strategies through Micro-Blogging

Global Perspectives on Contemporary Marketing Education

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Internet Mercenaries and Viral Marketing : The Case of Chinese Social Media

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Competitive Social Media Marketing Strategies

Innovations in Services Marketing and Management : Strategies for Emerging Economies

Marketing in the Cyber Era : Strategies and Emerging Trends

Understanding Consumer Behavior and Consumption Experience

Strategic Customer Relationship Management in the Age of Social Media

Handbook of Research on Integrating Social Media into Strategic Marketing

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